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Citadel, a fortress surgeon digital Marketing electronic advertising and marketing company, announces a broadened SEO solution for cosmetic surgeons, focusing on online presence, person involvement, and technique growth. Lauren's concentrate on ROI and passion for finding the important details that transform campaigns from great to fantastic consist of creating a grand scale multivariate test structure utilizing fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection method for forecasting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising area, Tracey started her occupation as a firm account individual for a variety of pharma brand names and later led the advertising initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She believes Underscore is the design for how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested three years showing Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.