Digital Advertising Solutions

Citadel, a doctor electronic marketing agency, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, individual involvement, and method growth. Lauren's concentrate on ROI and passion for discovering the essential information that transform projects from excellent to wonderful include establishing a grand range multivariate examination structure making use of fractional factorial evaluation for comprehending ROI potential in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast strategy for anticipating ROI prior to media investment.

A 25-year veteran in the medical care marketing and advertising space, Tracey started her profession as an agency account person for a range of pharma brands and later headed the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the version for just how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.