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Citadel, a specialist electronic advertising company, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on online visibility, client involvement, and practice development. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & health brands via all lifecycle phases: starting from scientific test employment projects, with the pre-launch market-shaping, launch and marketing phase, ending with license expiry and advertising and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her career as an agency account individual for a selection of pharma brands and later on headed the advertising and marketing initiative to release a first-of-its kind portal in the eyewear and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the industry. She thinks Underscore is the version for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from fortress surgeon Digital Marketing media to retail purchase.