Doctor Digital Advertising

Citadel, a doctor electronic advertising and marketing agency, introduces a broadened SEO service for plastic surgeons, concentrating on on-line presence, individual engagement, and practice development. Lauren's focus on ROI and passion for locating the vital details that change campaigns from great to terrific include creating a grand scale multivariate test structure using fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection method for forecasting ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey started her occupation as a firm account individual for a range of pharma brand names and later headed the advertising initiative to release a first-of-its kind site in the glasses and eyecare room.

He leads a group of media technique, media planning, media purchasing and media implementation professionals who collaboratively make sure that project objectives are accomplished in order to make the most of roi and interactions. Lauren's occupation in digital and media began in the 90's, just as Fortress Surgeon Digital Marketing ended up being a viable marketing channel.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.