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Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing agency, introduces a broadened search engine optimization service for plastic surgeons, concentrating on online exposure, client engagement, and technique growth. In her previous duty as VP of Biddable Media Daga concentrated on the marketing of wellness & health brands with all lifecycle phases: beginning with professional trial employment projects, through the pre-launch market-shaping, launch and promotional stage, finishing with patent expiration and advertising and marketing sunsetting.
A 25-year veteran in the health care marketing and advertising area, Tracey started her job as a company account person for a selection of pharma brands and later on pioneered the marketing effort to release a first-of-its kind site in the glasses and eyecare space.
It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the sector. She believes Underscore is the model for how media and advertising and marketing agencies should, and will, progress in the future.
While at Underscore, she spent 3 years instructing Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.