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Citadel, a doctor electronic marketing agency, announces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, individual involvement, and method growth. In her previous role as VP of Biddable Media Daga focused on the advertising of health & health brands through all lifecycle phases: starting from clinical trial employment projects, with the pre-launch market-shaping, launch and marketing stage, ending with patent expiration and marketing sunsetting.

A 25-year expert in the medical care marketing and advertising room, Tracey began her occupation as a company account person for a selection of pharma brand names and later pioneered the Fortress Surgeon Digital Marketing effort to launch a first-of-its kind website in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the model for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.