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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces an increased SEO service for plastic surgeons, focusing on online visibility, person interaction, and method growth. Lauren's concentrate on ROI and interest for discovering the crucial details that change campaigns from great to fantastic include developing a grand range multivariate examination framework using fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate approach for anticipating ROI prior to media financial investment.

A 25-year veteran in the health care advertising and marketing room, Tracey started her occupation as a firm account person for an array of pharma brand names and later spearheaded the marketing effort to release a first-of-its kind portal in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the design for exactly how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years teaching Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail acquisition.