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Citadel, a doctor electronic advertising and marketing agency, introduces a broadened SEO solution for cosmetic surgeons, focusing on on-line visibility, patient interaction, and technique development. In her previous role as VP of Biddable Media Daga specialized in the advertising and marketing of wellness & health brand names via all lifecycle stages: beginning with scientific test recruitment projects, with the pre-launch market-shaping, launch and promotional phase, ending with license expiry and advertising sunsetting.

A 25-year veteran in the health care advertising and marketing area, Tracey started her occupation as a firm account individual for a range of pharma brand names and later on pioneered the advertising and marketing initiative to release a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the design for how media and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years teaching Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from Fortress Surgeon Digital Marketing media to retail purchase.