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Fortress Surgeon Digital Marketing, a specialist electronic marketing company, announces a broadened SEO service for plastic surgeons, focusing on on-line exposure, client involvement, and practice growth. In her previous duty as VP of Biddable Media Daga concentrated on the advertising of wellness & wellness brands through all lifecycle phases: starting from scientific test recruitment projects, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiry and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her job as a firm account person for an array of pharma brand names and later on headed the marketing effort to launch a first-of-its kind portal in the glasses and eyecare space.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the design for just how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years teaching Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.