Fortress Expands Search Engine Optimization Provider For Plastic Surgeons

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, reveals an expanded search engine optimization solution for plastic surgeons, focusing on on-line presence, patient engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the crucial details that transform campaigns from good to fantastic include developing a grand range multivariate test framework making use of fractional factorial analysis for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast approach for forecasting ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and marketing room, Tracey started her job as a firm account person for a variety of pharma brand names and later led the advertising effort to launch a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.