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Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising company, reveals an increased search engine optimization solution for plastic surgeons, focusing on online exposure, individual engagement, and practice growth. In her previous function as VP of Biddable Media Daga focused on the advertising of health and wellness & wellness brand names via all lifecycle phases: beginning with professional test employment projects, with the pre-launch market-shaping, launch and promotional stage, finishing with license expiry and marketing sunsetting.

One of the things Martin takes pleasure in most regarding his role is the opportunity to study and recognize the nuances of both new and well-known markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the version for exactly how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.