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Citadel, a specialist Fortress Surgeon Digital Marketing marketing firm, announces an increased search engine optimization service for cosmetic surgeons, concentrating on online exposure, person engagement, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of health & wellness brand names with all lifecycle stages: beginning with professional trial employment campaigns, via the pre-launch market-shaping, launch and promotional stage, ending with license expiration and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her profession as an agency account individual for a range of pharma brands and later led the marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the market. She believes Underscore is the design for just how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Online search engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.