Digital Advertising And Marketing Solutions

Citadel, a doctor digital advertising firm, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online presence, patient involvement, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising of wellness & health brand names through all lifecycle stages: beginning with scientific test recruitment projects, via the pre-launch market-shaping, launch and marketing phase, ending with license expiration and advertising and marketing sunsetting.

A 25-year expert in the health care advertising and marketing room, Tracey started her career as a company account individual for an array of pharma brand names and later on pioneered the advertising initiative to launch a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the model for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.