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Citadel, a doctor electronic advertising and marketing company, introduces an expanded search engine optimization solution for plastic surgeons, focusing on online presence, individual interaction, and technique development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of health & wellness brand names through all lifecycle stages: starting from professional trial employment campaigns, with the pre-launch market-shaping, launch and promotional stage, finishing with license expiration and marketing sunsetting.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her job as an agency account individual for an array of pharma brand names and later pioneered the advertising initiative to introduce a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the version for how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested three years instructing Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they identified how to map Nielsen data to Yahoo's target market base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.