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Citadel, a doctor digital advertising company, introduces an expanded search engine optimization service for cosmetic surgeons, focusing on online visibility, client involvement, and technique growth. In her previous function as VP of Biddable Media Daga concentrated on the marketing of health & wellness brands with all lifecycle stages: starting from scientific trial employment projects, via the pre-launch market-shaping, launch and marketing phase, ending with license expiry and advertising and marketing sunsetting.

A 25-year professional in the health care marketing and advertising area, Tracey began her occupation as a company account person for a selection of pharma brand names and later pioneered the advertising and marketing initiative to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the model for how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent three years educating Online search engine Marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.