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Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, announces an increased SEO solution for cosmetic surgeons, focusing on online presence, client involvement, and technique development. Lauren's concentrate on ROI and passion for discovering the important details that transform campaigns from excellent to terrific include developing a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast technique for forecasting ROI prior to media financial investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her job as a company account individual for a variety of pharma brand names and later led the marketing initiative to introduce a first-of-its kind website in the glasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the model for just how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.