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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing firm, introduces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, person interaction, and practice development. Lauren's focus on ROI and enthusiasm for discovering the vital details that transform campaigns from excellent to excellent consist of creating a grand range multivariate examination structure making use of fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection strategy for forecasting ROI before media investment.

A 25-year expert in the medical care marketing and advertising area, Tracey started her job as a firm account individual for a variety of pharma brands and later headed the advertising effort to launch a first-of-its kind site in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the design for how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years teaching Search Engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.