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Revision as of 09:31, 8 January 2026

Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line visibility, person involvement, and practice development. Lauren's focus on ROI and enthusiasm for finding the crucial information that change projects from good to excellent include developing a grand scale multivariate examination structure making use of fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate strategy for forecasting ROI prior to media investment.

A 25-year expert in the healthcare marketing and advertising space, Tracey started her occupation as a company account individual for a selection of pharma brands and later spearheaded the marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the model for exactly how media and advertising and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.