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Fortress Surgeon Digital Marketing, a doctor digital advertising company, introduces an increased search engine optimization solution for plastic surgeons, concentrating on online exposure, person involvement, and technique growth. Lauren's concentrate on ROI and passion for discovering the important information that transform campaigns from great to terrific include developing a grand scale multivariate test framework utilizing fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate approach for forecasting ROI before media financial investment.

One of the important things Martin delights in most about his duty is the chance to study and understand the nuances of both well established and new markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media strategy, media preparation, media purchasing and media execution specialists who collaboratively make certain that project objectives are accomplished in order to make best use of involvements and ROI. Lauren's occupation in digital and media started in the 90's, equally as digital came to be a sensible marketing channel.

While at Underscore, she spent three years teaching Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.