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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing agency, introduces an expanded SEO service for cosmetic surgeons, concentrating on online presence, patient engagement, and technique growth. Lauren's concentrate on ROI and passion for finding the important details that change campaigns from good to excellent include establishing a grand scale multivariate test structure using fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate method for forecasting ROI before media financial investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her occupation as a firm account person for a variety of pharma brands and later led the advertising initiative to release a first-of-its kind website in the eyewear and eyecare space.

He leads a team of media technique, media planning, media buying and media execution professionals that collaboratively make sure that project goals are attained in order to take full advantage of interactions and ROI. Lauren's occupation in digital and media began in the 90's, just as digital came to be a feasible advertising and marketing network.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.