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Fortress surgeon digital marketing, a cosmetic surgeon electronic advertising company, announces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line exposure, individual engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for locating the essential details that change projects from good to wonderful include developing a grand scale multivariate examination framework utilizing fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for anticipating ROI before media investment.

One of the things Martin enjoys most regarding his role is the opportunity to study and recognize the subtleties of both well-known and new markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the model for just how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.