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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line visibility, client interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the critical information that transform projects from great to fantastic include developing a grand scale multivariate examination structure utilizing fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection technique for predicting ROI prior to media financial investment.

One of things Martin delights in most regarding his duty is the opportunity to study and recognize the subtleties of both brand-new and well-known markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media approach, media preparation, media buying and media implementation professionals that collaboratively make certain that campaign goals are achieved in order to make best use of engagements and ROI. Lauren's job in digital and media began in the 90's, just as electronic became a sensible advertising and marketing channel.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.