Specialist Digital Advertising

Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, introduces an increased SEO solution for plastic surgeons, focusing on online exposure, person interaction, and technique development. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health & health brands through all lifecycle phases: beginning with professional trial employment projects, via the pre-launch market-shaping, launch and promotional phase, ending with patent expiration and advertising sunsetting.

A 25-year professional in the medical care advertising and marketing area, Tracey began her profession as a company account individual for a selection of pharma brands and later spearheaded the marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the sector. She thinks Underscore is the version for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.